Well, if you’re buying vitamins, and you see Apple Slicer Inc, as the seller name, but you see a list of other people, you might be buying from someone else, which in turn could hurt your conversion rates. In this instance with an apple slicer, I don’t care who makes it, I just want an apple slicer, and I want it cheap. But, if you’re buying something brand-specific, consumers try to make sure it’s straight from the brand manufacturer (e.g., that GoPro sells a GoPro). So most consumers, let’s be honest, don’t care whom they buy a generic item like this from. So let’s say, I was searching on for an “apple slicer,” and I clicked to see the offers for this product, you’ll notice here that’s highlighted in the stock section, it ships and sold by. Now, where does this merchant name display, and why is this important, you might be asking? Great question. So, if I wanted to change this to any store name, I want to list it right there and hit submit.You’ll notice here that I’ve got my seller name filled in there, Meliora Goods, and you can even set up your storefront link right there. So, I’m clicking on the American marketplace. So, if you’re in multiple countries, you’ll have to repeat this process multiple times. You go into Amazon Seller Central, login, then go to settings, click account info, click on seller profile on the left, you’ll notice that it loads every marketplace that you’re on.Yes, you can change your seller name on Amazon Seller Central. In this video I will be showing you how to change your seller central name on Amazon. Here is the full transcript of the video for your reference:

Amazon sell account